HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?



PSYCHOGRAPHICS: This is when the market is segmented based on people's personalities.
After analysing all the different segements caterogies that audiences can fit into (Mainstreamers, Aspirers, Succeeders, Individualist and Carers) I have decided that the personality of my target audience fits into the Succeeders segment.

SUCCEEDERS: Are those who are successful and self-confident. They have money and the life but don't need to show it off. They tend not to buy aspirational products and follow their own ideas on what product is good without having to be heavily influenced.