HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?
There are many ways in which my magazine attracts and addresses my audience.

• The use of superlatives attracts my audience. By putting a banner on my front cover saying "Number 1 source for soul" gives the impression that my magazine is the best magazine for soul music. Also this is a short sentence which helps stay in the consumers mind. This is futher reinforced by my puff-"Love Soul. Love Smooth" which gives the same impression.
• The use of the word "Exclusive" on my front cover listed with different artists that have been interviewed underneath it, attracts my audience as it suggests that it will be the only magazine with those artist interviews in it, therefore they won't find it anywhere else which persuades them to buy the magazine especially if an artist they are interested in are included in the magazine.
• The main image on my front cover reflects some of my target audience which will attract and address them through identification and envy. Some people may identify with the artist on the front cover because of her age and others may envy her and lifestyle and want to find out more therefore purchasing the magazine.
• The use of Direct Address attracts and addresses my audience. As the model is looking directly into the camera, it communicates with them alongside catching their eye when on the newstand in shops.