WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRUBTE YOUR MEDIA PRODUCT AND WHY?

The media institution I might let distrubte my media product is GMG. (Guardian Media Group plc). This insitution has vast amounts of subsituaries which include magzine, radio and newspapers like the guardian and the Observer. I would choose this insititution to distrubte my media product because of their experience marketing to niche audiences. I have a media product that caters to a niche market. Through radio stations that GMG own like Smooth Radio and Jazz FM( which my audience will listen to) and newspapers they read like broadsheet newspapers like the Guardian instead of tabloids newspapers like The Sun and News of the World. The audience would already know this company and would make the link that if their radio stations and newspapers which they consume are good then these positive connotations will be linked to my magazine. Also, my magazine fits into GMG product portflio. As GMG generally have products that my target audience are interested in; they would know how to promote my product as they have the same market segment and do it successfully. For this reason is mainly why I choose GMG as the media insititution to distrubte my product instead of one of the bigger, well known publications like IPC because they may not know how to target my segment successfully especially as it is a market niche and they cater for mainstream audiences.